top of page
PepsiCo - Switch

Seeing how these chips look like Rancheritos but taste like Cheetos got me thinking: there are some wild food combos out there that actually work! That's why I came up with the idea of "switching things up" to jazz up your foodie journey. It's all about daring to try new flavors and shaking up your taste buds.
CONCEPT, CREATIVE DIRECTION, ON-SET DIRECTING, EDITING SUPERVISION
RESULT






Illustration and animation: Eduardo Laguna
bottom of page