BuzzFeed LATAM
PepsiCo Switch
PepsiCo revolutionized the way people ate their favorite chips with the introduction of "Switch," a groundbreaking concept that reimagines how we mix and enjoy our snacks. Teaming up with BuzzFeed LATAM, I took charge of conceptualizing, directing, and art directing all the audiovisual content for this engaging series, infusing it with creativity and fun.
BuzzFeed LATAM
Dulces Vero: Enchiloveros
Dulces Vero, a prominent candy and sweets brand in Mexico, aimed to reignite their presence in the minds of those who may have overlooked them. To achieve this, I conceived and directed a series focused on uncovering the ultimate "enchilovero" – individuals with passion for the brand's unique offerings.
BuzzFeed LATAM
Rexona Clinical
The Unilever team came to us with a mission to figure out what triggers your sweat glands. To lead the rebranding of the Rexona Clinical deodorants, we crafted a series featuring everyday individuals experiencing crazy fun situations to put Rexona Clinical to the test and ensure that it keeps your underarms feeling fresh and confident in any circumstance.
Tasty LATAM
Baileys Sabor a Churro
Baileys teamed up with La Churreria El Moro to create a special edition drink with a unique churro flavor. The goal was to highlight the beautiful bottle design and demonstrate how people can easily prepare indulgent desserts with Baileys for a delightful treat. In this three-part video series, I handled the direction, filming, and editing to bring this concept to life.
Changú Films
Ive West Boots
Working with the Changú team, alongside a talented group of makeup artists, stylists, photographers, and models, was an absolute pleasure for both Bachesto and Ive West Boots projects. This early venture into the fashion world was incredibly fulfilling to see come together.
Changú Films
Bachesto Boots
Working with the Changú team, alongside a talented group of makeup artists, stylists, photographers, and models, was an absolute pleasure for both Bachesto and Ive West Boots projects. This early venture into the fashion world was incredibly fulfilling to see come together.
TV Azteca Digital
Digital Spots
During my time at TV Azteca Digital, I made the leap into the digital advertising realm, which proved to be a pivotal growth experience for me. Working on a variety of projects showcased across the network's platforms and TV programs, I grew as both a creative and a producer, expanding my horizons in the dynamic world of digital advertising
La Visual Sonora / Bindiva
TV Commercials
This is where the journey began – as a TV commercial director in my home country, collaborating with one of the biggest production houses in the Dominican Republic. Later on, when I moved to Mexico, I seized the opportunity to transition and worked on numerous commercials here as well.
